TIFFANY DAVROS, INFLUENCER
STREET STYLE SQUAD
BRANDING, IDENTITY, SOCIAL MEDIA LAUNCH STRATEGY & WEB SITE DESIGN
Tiffany Davros, a Dallas woman with a fashion pedigree and a place in the heart of the Dallas social scene, contacted me in December of 2015 to initially help develop a logo for a to-be-launched fashion blog. The goal was to capture something edgy enough (Street Style appropriate) to fit in at New York Fashion Week and aspirational enough for the Dallas Urbanite. The resulting work started to take on the character and style of its founder and eventually grew to include a full Web site design and social media launch after the branding was complete.
Working with a Social Strategist, together we created a visual strategy for Instagram that we tied into the other social channels to create the basis for an on-going longterm strategy for Street Style Squad.